eReader
Tagus Gaia+
ROLE ART DIRECTION
(01)
Challenge
Creative Direction for eReader Tagus Gaia+, own brand of Casa del Libro and El Corte Inglés.
Gaia+ is an eReader with eco-active treatment, which allows to eliminate viruses and bacteria and purify the air.
The packaging reflects the sustainable character of the brand, along with the new functionality, capacity to read audiobooks. Nature and sound are reflected in a striking, colorful and highly sensitive giftbox.
(02)
Logo
A feminine logo that connects with nature
Representation of the Greek goddess Gaia, mother of nature, personification of the Earth.
A memorable logo, organic but compact, that ensures correct legibility as a screen print on the product.
(03)
Data Project
Client
Casa del Libro | El Corte Inglés
