Unfiltered expression
Whispers
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Description
AI-powered support app encrypted with the highest standards of security.
It proposes a safe space, an environment of empowerment, in which to freely express our fears, beliefs, and aspirations... without feeling afraid of being judged, or discovered.
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Data Project
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Process
Context
We all have a rich inner world, full of desires, aspirations, and dreams... that we sometimes don't share out of fear of being judged, but that are part of our identity.
The tension generated by keeping these secrets makes our brain react negatively to the unnatural state of constant alertness: what can I say, with whom, possible suspicions, the credibility of excuses...
This causes anxiety, discomfort, depression, and even situations of social isolation, due to the fear of being discovered.
Fail fast, fail cheap
We needed the fast construction of an MVP (Minimum Viable Product) to launch into the market and start obtaining feedback, that would give us accurate insights to iterate upon.
To achieve this, we used the Lean UX method, a methodology in which research takes a backseat and is replaced by action. We created protopersonas that would use our service and Lean Canvas to focus on the key elements of our business model.
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Solution
A safe environment where you can be yourself
Whispers is a free and secure application, created for understanding, which is defined by the following brand pillars:
Artificial intelligence- Advanced algorithms for creating empathetic companions adapted to the user's preferences
Personalization- An avatar that interacts in two modes:
Listening mode — The user simply needs to be heard. Having a conversation to reveal what is pressing them, and thus be relieved of the emotional burden of keeping a secret.
Guidance mode - When the user also wants to find advice on everything they have trusted to our application.
Privacy — We work anonymously through the inclusion of the strictest cybersecurity parameters, with the application of SSL/TLS Certificate protocols to encrypt information and ensure airtightness between users.
Availability — Mobile application and smartphone widget for 24/7 accompaniment.
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